Utilitarianism and wearability have permeated the male fashion zeitgeist, owing to the tsunami-like resurgence of designer sportswear and its natural, trickle-down diffusion into urbanite closets across the world. Function no longer stands at odds with form - the two have found, once again, a symbiotic coexistence. Brooklyn-based brand, AdSum, exists on an even keel across both, though “sportswear” might be the wrong term for them.
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