Mark Seekings launches Self Titled Brand "Seekings"
Longtime DONDA collaborator & creative Mark Seekings has recently announced the launch of his self-titled project “Seekings.” Building around the brand’s signature washed denim which took a year to develop due to the wash, pocket detailings, and even down to the stitch coloring. The denim features a high rise and slim cut with detailed whiskering. In a detailed Instagram caption, Seekings outlined his signature denim:
“I worked on this wash and cut for a year, solving problems I’d always had with jeans in the past, incorporating personal wash details like the cardholder back pocket fade that ended up on every pair of my jeans for over a decade, and developing a new fit that I feel is timeless and appropriate for any occasion. I went through countless samples back and forth from Japan during lockdown to land the fit at a place where the rise, leg, pocket shape, pocket depth and all details make sense when you wear them. Every fabric, stitch, tag, and material was a meticulous decision and had my hands on it. It’s difficult to get a washed jean to look authentic and feel natural on(and flat). The hand distressing, fades/honeycombs in the correct places is a true art to pull off correctly and I’m forever grateful to the Japanese team for figuring this all out and meeting my wild requests.”
With plenty of teasers featured on the Seekings Instagram a wider release is expected soon. Be sure to swipe through the images below for a closer look.
