Eric Emanuel launches a New York City Pop-Up Shop
Eric Emanuel just recently launched a month-long pop-up shop at 161 Grand St here in New York City to highlight his popular sport-wear line and premier his upcoming collaborative product line with Adidas. The pop-up consists of athletic shorts, branded basketballs, and even a collaboration with Rowing Blazers, who which Emanuel is sharing the pop-up space with. The layout of the pop up is situated like a gym teachers office with photos of noteworthy individuals wearing Emanuel's products such as Post Malone, Sheck Wes, and even Justin Bieber. Behind the office chair is a rack of shorts, t-shirts, and other various products. In addition, New York Sunshine completed the installation with a steel basketball hoop that looks as if it has been shot up by an AK-47. The pop-up will last for 1 month starting June 15th and will provide a bunch of New York exclusive products, so be sure to stop by their Soho location to chat and pick up some goodies.