Jerry Lorenzo Announces Diffusion Line through Pacsun
I spoke to Jerry Lorenzo about 2 months ago at NYFW, and he told me that there would be a diffusion line, and now that is finally a reality. Fresh off the release of his Fourth Collection with Fear Of God, Jerry Lorenzo announced via Instagram that there would be a diffusion line with Pacsun entitled FOG.
The Label & Hangtags for FOG
“...oh and to the high school kid who left that comment 42 weeks ago... sorry for taking so long to get back to you bro. just been busy man... you know this clothing game isn’t as easy as it may seem... the costs, resources, materials... labor, etc... it adds up. making and constructing luxury level items really isn’t inexpensive... so i apologize that the price tag has been too steep for you... anyhow, i hope your misconception or lack of understanding never clouded your thoughts or perspective on my intention... i’m still learning, building a better team and i figured some things out man... found a way to give you what you asked for, and still have some cash left to take that girl out you were talking about... hope you guys are still goin’ strong... anyhow, this is for you my man. i hope you like it... peace.”
Jerry Lorenzo
From what I have seen from the @FOG instagram, it will feature similar silhouettes that Fear Of God presents, but the quality will definitely not be the same. When I was talking with Jerry, he told me that he wanted to offer his vision at a lower price point. The diffusion line was necessary because fast fashion brands were starting to copy Fear Of God's silhouettes. I totally agree with the quote above, because making clothes is expensive, especially when you are producing at a high quality through Fit&Supply.
We have seen collaborations through Pacsun go terribly wrong, such as Been Trill. Jerry does not want this to take away from the main line whatsoever, so you won't be seeing the exact same type of garments you would through Fear Of God. Like I said before, it will feature the same style aesthetic. It will be interesting to see the outcome of the diffusion line.
Confirmed Pacsun Add
The release date of the diffusion has not been confirmed as of now.