Midnight Rodeo to Release "Acronym Nightclub & Bar" T-Shirt
Inspired by our brand’s heritage as a former nightclub, we have created a new wardrobe staple with our distressed acronym emblem on the back paired with our classic logo and cow skull emblem on the front left chest. Also taking inspiration from Marlboro’s 1990 “Wild West Collection,” which is in line with our brand’s ethos, we adopted the 3 Dimensional “M” featured on the back of one of the promotional tees that came with a carton of cigarettes in the ’90s and reimagined it with our signature “MR” Acronym emblem.
The new shirt features a custom cut & sew fit with an unfinished hem, representative of the shirt silhouettes worn in the ’70s and ’80s. We worked tirelessly to perfect this authentic vintage fit as well as working with the finest factories associated with LA production - the same factories used by the likes of Chrome Hearts and Amiri.
The quote which follows the MR emblem - “World’s Toughest Rodeo, Well After Midnight.” - is meant to evoke the late-night (and early morning) nature of nightclub cultures throughout the world. The tagline coins our brand’s nightlife influences and allusion to late-night experiences. This shirt is meant to be lived in and worn out. The Acronym Nightclub tee will be available this Friday, October 1st at 12:30 PM EST on our webstore. Be sure to swipe through our editorial below.
