Fear Of God- The Fourth Collection

 I talked to Jerry Lorenzo (the brand's founder and designer) 3 weeks ago, and he told me that the fourth collection was the best thing that he has done. He showed me a small glimpse of the collection, but seeing the full collection now, I agree that this is the best collection yet. He talked about shooting this lookbook when he got back to LA; I could tell that he was ready to show the world his highly anticipated collection. 

 The fourth collection features revamped Fear of God pieces, as well as completely new pieces. New colors, new materials, and even a sneaker. In the video campaign featured on fearofgod.com, Jerry opens up about the brand, and explains that "this is God's brand." Go watch the video in the link above to see the clothes in motion. Here is the fourth collection lookbook. 

Congrats to Jerry and his team on the fourth collection. I know a lot of hard work and time went into it. The Pre-order begins 11.1.2015, so start saving now.

Let us know what you think about the collection in the comments below!