Following up their F/W21 collection and most recent collaboration with Mclaren, Rhude has enlisted Future for its inaugural brand campaign. The brand’s founder, Rhuigi Villensénor, has had a long relationship with the Atlanta-based rapper- designing his 2019 album “The Wzrd’s” merchandise. As an avid wearer of the brand for the past few seasons, it was only right to enlist Future Hendrix for the latest campaign. Key pieces from their F/W21 collection include sharply cut leather racing jackets, branded track sets, Teddy zip-up hoodies, and a pair of mind-bending crocodile-embossed lace-up boots with loafer detailing.

This campaign marks the official partnership between the growing streetwear label and the influential artist. Titled “Rhude Boy”, the collection is an embodiment of Future’s lyrics and style and an effortless match sure to birth covetable collections in the future.

Check out the campaign pictures and videos below.