OTB Invests in Mike Amiri's Namesake Label
Renzo Russo's fashion conglomerate, OTB (Only The Brave) has just acquired a minority stake in Mike Amiri's LA-based namesake label. The Amiri brand has grown significantly since its start in 2014- with expected sales to equate upwards of $60 Million in 2019. OTB's investment comes at a time of serious growth for the Amiri brand. With an aim on opening its first stand-alone retail stores this year, this recent investment from OTB will help fuel the brand's continual development. The exact terms of this new partnership were undisclosed, but with Russo's luxury know how teamed with Mike Amiri's tenacious business model, we see this as an exciting commercial partnership. Amiri joins the ranks of Margiela, Diesel, and Marni as one of OTB's most modern and contemporary labels currently on their roster.
Amiri is gearing up to present his S/S20 runway collection later this month during Paris Fashion Week. Stay tuned for more coverage regarding their upcoming collection.