Brand Feature: Marveaux
Cheap materials. Unpleasant customer service. Disorganized website. Messy logistics. When presented with a startup fashion brand, your mind may automatically surface these experiences. Just a few years ago, a floodgate was opened, letting loose a torrent of printed graphic tees, meaningless logos, and shallow brand stories. Many a self-proclaimed Instagram bio “creative director” realized that surfing this wave could lead to a quick buck.
“If Virgil can do it, why can’t I?”
At just 3 years old, Marveaux has managed to circumvent this entire dilemma, carefully sourcing materials like A-GIRL’S Loopwheel terry for crewnecks (milled at a painstaking rate of one meter per hour), lining their jackets with vintage Harley Davidson bandanas, attaching sterling silver zips, and throwing in some fox fur hoods for good measure.
With an influence “largely based on the life of the designer’s family roots and personal experiences,” Marveaux blends American military motifs with quality French materials in a modish, way, a classic fashion amalgamation. Their most recent collection was inspired by the designer’s relatives, from their service in the armed forces to their hometown city of Detroit, which helped support much of the United States manufacturing efforts during WWII.
“Reduce, reuse, recycle”, the old adage goes. Marveaux’s designs tend to reflect an idea of transformation in an understated way, allowing materials such as army tent fabric to live a new life, not as shelter, but as a garment, still protecting one from the elements.
As Marveaux prepares to drop their SS19 collection, expect to see military drab color palettes, combat ready silhouettes, and “aggressive-relaxed” wear, all comprised of premium materials. Check out a few of the pieces below, and be sure to keep an eye on their website here.