Off-White Is Now the World's Most Popular Luxury Brand
Lyst’s Q3 Index was published last week and has confirmed what many anticipated but never necessarily predicted - Off-White is officially the world’s most popular brand. Lyst, the Google of fashion search platforms, has assembled data from its native site (populated by five million monthly shoppers), Google searches, global sales and social media statistics to compile a list of the most prominent fashion brands in 2018’s 3rd quarter. The data has yielded results which allow for the ranking of Q3’s top 10 fashion brands and top 10 fashion products. Virgil Abloh, streetwear’s magna cum laude, has experienced immense success and his brainchild, Off-White has ridden a slew of uber-successful brand partnerships with Nike, Ikea, Levi’s and others to fashion top spot, vaulting over 33 places in the index to best industry stalwarts like Gucci (2nd), Balenciaga (3rd) and Prada (5th).
Off-White’s new ranking is another triumph for streetwear, another leap in its boundless ascent to the apex of prevailing tastes. Nike, (4th) joined its collaborator among the top five most popular brands of Q3, and two brands created the trendiest shoe of the entire in term - the beloved Nike x Off-White Air Presto. Lyst reports that Nike’s ad endorsement of Colin Kaepernick, which fueled a social media firestorm, and the World Cup, which led to a 300% surge in searches and purchases of related apparel, catapulted the brand to new heights. Rounding out Q3’s top 10 brands were Versace (buoyed by Michael Kors’s recent acquisition of the label), Yeezy (thanks to the release of the Yeezy 350 “Butter”, the second most sought after men’s product on Lyst’s Index), Vetements, Fendi and Valentino (respectively). Dior’s renowned Saddle Bag reigned supreme among the hottest women’s products and streetwear extended it’s dominance in both departments, claiming nearly half of the top 10 products most popular among women. As 2018 enters its final quarter, even a cursory overview of Lyst’s Index suggests that streetwear will likely continue to swell to heights unforeseen as figures like Virgil continue to dictate sartorial inclinations.