Brand Feature: Libero
How many people do you breeze past on any given day? How many of them give up a few seconds of their busy lives to look in your direction? If they even decide to shift their gaze upon you, what will they see? How will you make them feel in those rare few seconds of human connection?
Through clothing, words become an afterthought. Before any introduction, the articles of cotton, leather, wool, or polyester that you’ve consciously covered yourself with speak volumes.
“We’ve always believed that the clothes we wear are our first words before any introduction.”
Libero embodies this sentiment. The up-and-coming Toronto brand exudes classic Canadian craftsmanship combined with smart, timeless, and infinitely-wearable garments. Take the ‘Le Mans’ jacket for example - already making waves within the greater fashion community, this piece has acted as a flagship for Libero, showcasing creative director Adam Appugliesi’s talent for paying homage to the themes which inspire him. Drawing inspiration from the 1971 film of the same name, he sensibly pairs Steve McQueen’s swagger with classic racing details and premium materials.
As a brand, Libero invokes timelessness and original expression, without frills or unnecessary messaging. Using overt themes to define each piece of their first collection, Libero allows anyone to form a connection with the brand and its work. Differentiation on Libero’s terms stems from a combination of subtle detailing, quality construction, nuanced inspiration, as well as a brand message that people can rally behind. Wearing these garments is to further one’s expression of their own identity - free from the suffocation of logos, derivative text, or recycled trends.
From Alex Turner of Arctic Monkeys, to Steve McQueen as Michael Delany in ‘Le Mans’, to the designer’s family roots in construction work, Libero absorbs it all - and propels it back into the world in the form of Veal Cut suede, calf leather, RiRi zips, satin, and Melton wool. Rarely do burgeoning efforts like Libero display such dedication to quality right out of the gate. Their first collection is a force to be reckoned with, and they show no signs of stopping anytime soon.
Check out their sold out first collection below, and visit their website here.
Oh. And this happened.