Store Feature: Patron of The New

Store Feature: Patron of The New

Store: Patron of the New

Location: 151 Franklin Street NY, NY (Tribeca)

Popular Brands: Enfants Riches Deprimes, Rick Owens, Mike Amiri, Fear of God, Off- White, Palm Angels, John Elliot, Julius, Balmain, Moschino and many more... 


  Located in residential Tribeca, Patron of the New is without a doubt New York City's most intriguing boutique. Since opening in 2011, the store has constantly adapted to offer "the new" trends and fashion staples alike. The atmosphere and aesthetic of the store alone sets it apart from any shopping experience you have ever had. With Parisian antique light fixtures, industrial concrete floors, and exposed brick, it creates a very romantic and intimate shopping experience. The amount of variety that Patron currently offers is pretty amazing. There is literally something for everyone who walks in, which is one of the reasons Patron has thrived in its seemingly hidden location in downtown Manhattan. Their list of high-end clientele varies from professional athletes, rappers, and even A-list celebrities. Be sure to add this one to the shopping destination list asap. 

Store photos by Jackson Ray

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Be sure to read buyer/owner Jonathan Pak's interview here. 

Owner/Buyer Jonathan Pak. Photo Via GQ

Below are some of our favorite products from Patron's Instagram- @patronofthenew

Shop Online 24/7 www.patronofthenew.us

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