Jerry Lorenzo talks Justin Bieber tour Merch

Jerry Lorenzo talks Justin Bieber tour Merch

As you guys probably know, VFILES has been taken over by Justin Bieber for his "Purpose" tour pop up shop. 12 Mercer Street has been packed with Beliebers, hypebeasts, and resellers alike for the past 2 days. A big reason why the hypebeasts and resellers are out in bulk is due to the the tour merchandise that was designed by none other than Jerry Lorenzo.  The Fear of God designer fully designed Bieber's tour merch, and helped style Justin's looks for the entire tour. In this short video that VFILES put together,  Lorenzo breaks down what it has been like to design the tour merchandise, and style Justin. The popularity of Fear of God and anything Jerry Lorenzo touches has been greatly influenced by both Kanye West and Justin Bieber, especially the highly sought after 4th collection denim that Bieber rocks on tour regularly and Kanye recently wore to the 2016 Met Gala. The Fear of God 4th collection, and as well as the "Purpose" tour merch are currently being resold for staggering prices. It seems Jerry Lorenzo hit the jackpot with Justin Bieber... How do you guys feel about Justin Bieber rocking Fear of God, and having Jerry Lorenzo design his merchandise? 

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